Between December 2023 and April 2024, I had the pleasure of collaborating with Farphoria on a full-spectrum SEO and content development project designed to strengthen their digital presence and support their online sales strategy.
Keyword Research Rooted in Market Insight
The project began with an in-depth keyword analysis, focusing on high-volume, jewellery-related search terms in the UK and international markets. This strategic groundwork ensured that all subsequent SEO efforts were aligned with real user intent and current search trends.
Website Optimisation for Performance and Visibility
Farphoria’s website launch was initially hindered by performance issues. To address this, I conducted a thorough technical audit and implemented key improvements:
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Page speed optimisations to ensure faster loading times,
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Broken link repairs to enhance user experience and search engine crawlability,
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Image compression and optimisation for better performance without compromising visual quality.
These updates helped create a more seamless browsing experience while boosting the site’s ranking potential.
SEO-Friendly Copywriting and Blog Scheduling
With the technical foundation secured, I turned my focus to content creation. I wrote and scheduled a series of SEO-friendly blog articles, each crafted to reflect Farphoria’s brand voice while targeting valuable keywords related to luxury jewellery, craftsmanship, and contemporary design.
The copywriting approach aimed not only to enhance search visibility, but also to offer genuine value to readers — supporting Farphoria’s authority in a competitive online space.
Long-Term Impact
From initial keyword discovery to final blog publication, the project spanned approximately five months, during which all content and optimisation tasks were delivered to align with SEO best practices. The result is a faster, more discoverable, and content-rich website — primed to grow its presence in search rankings and support long-term online sales goals.
If you’re looking for bespoke SEO strategy, tailored keyword research, and engaging copywriting that drives results — let’s talk.